The ONLY Conference on Practice Management for the Accounting Profession

November 13 - 14, 2025 • Chicago, IL

Our 2025 Theme Will be Announced by March 31, 2025 Check back soon for more details or enter your information in the bottom right corner pop-up to make sure you dont miss this years details.

What Previous Attendees Have To Say Testimonials

I have been fortunate to attend Winning Ways the past two years and have found the content to be informative and timely. I like the fact that they focus on a common theme such the talent shortage and explore the issues in depth. I would highly recommend this conference to all firm leaders.

- Jeff Mowery, Managing Partner at Mowery & Schoenfeld

"Winning Ways was a unique conference for high-caliber accounting firm owners and execs to come together and discuss some of the industry's biggest problems. If you want to be in the room with people who are making it happen, I highly recommend attending"

- Brandon Hall, Managing Partner at Hall CPA PLLC

"Winning Ways was a great conference to attend and well worth the time and money. Many of the thought leaders of the profession were there and it provided a great opportunity to network with many of them. The content of the conference was very timely as well as it was focused on resource management and outsourcing solutions etc., which are some of the biggest issues in the profession at this time."

- Jeff Call, Managing Partner at Bennett Thrasher

Attending the Winning Ways conference has been an invaluable experience for my team and me. The event stands out for its dedicated focus on practice management, diving deep into crucial topics that are top of mind each year. It's a must-attend for any accounting professional committed to evolving within the industry.

- Michael Simpson, CPA, CVA, Managing Partner at Brinker Simpson & Company, LLC

Winning Way’s unique strategy makes us focus on all sides of a current critical area in our practice is refreshing. It forces you think deeply about how these concepts impact your firm. It also provides access to other leaders to hear what they are doing in this space. The event packs a lot of concentrated information into a short window of time which I really appreciate.

- David Youngstrom, President & CEO at Yeo & Yeo

In today's fast-paced world, who has time for yet another training session? I certainly didn't think I did. But Winding River Consulting’s Managing Partner Bootcamp (MPB) turned out to be a game-changer. Initially, I was skeptical, having already been part of other CEO groups. However, after some research and a conversation with Gary Shamis, I decided to take the plunge. The MPB was a revelation. The topics were not only relevant but also delivered by instructors with invaluable real-world experience. My cohort was a vibrant mix of firms, each bringing unique perspectives that enriched the entire experience. After completing the MPB, I also attended the Winning Ways conference. It was, without a doubt, one of the most impactful Practice Management conferences I've experienced. If you're aiming to elevate your leadership skills and enhance your practice management, I highly recommend investing your time in both the MPB and the Winning Ways conference. It's an experience you won't regret.

- David Kolb, Founder & CEO at Global Tax Network

Each year I look forward to connecting with peers and learning from the timely and relevant speakers that are consistently part of Winning Ways. This is a must-attend event for leaders in our profession!

- Josh Beck. Managing Partner at MarksNelson

2024 was my first year attending Winning Ways. The content and speakers were great, and I have taken several of the ideas into the firm. Another highlight of the event was the quality of the firms attending. There was a ton of value in the discussions at the table and into the evening. I am glad I had the opportunity to attend.

- Steve McDonald. Managing partner at Abdo

I had the opportunity to attend Winding River’s Winning Ways conference this year for the first time. I must say, it was a powerful two days of strong content on relevant topics to our industry, especially leadership and talent development. The panel discussions with industry leaders and consultants were the most beneficial as they targeted the real issues that my leadership team faces on a daily basis.   The best part was the amount of time spent networking with peers in the industry. It’s a must-attend in the future for accounting leaders who want to remain students of the industry. Well done..

- Thomas Angelo, Principal and CEO at HBK

Get in Touch Need more details or ready to register? Limited to 100 Attendees!

General Questions?

If you have a question about attending, sponsoring, speaking, or another way to get involved, please let us know.

Secure your Seat

Keep in mind that this event is limited to 100 attendees, so make sure you reserve your spot!  

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2025 Topic Coming Soon! What to expect from this year's conference

Inspire Cultures

Whether taking calculated risks, exploring unconventional strategies, or deviating from the industry norm, these firms have created people-first cultures. Learn how contemporary firms are nurturing leaders who are dedicated to fostering excellence and innovation. 

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Build Relationships

Understand the value of a strong professional network by enhancing your own. Don't miss the opportunity to connect with like-minded professionals and engage in meaningful conversations with peers. 

Valuable Insights

Stay ahead of the curve by gaining a comprehensive understanding of the challenges and opportunities facing the accounting profession today. Transform your approach to leadership development with high-impact sessions, led by experts who will share the latest trends, strategies, and solutions.  

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Speakers & Panelists (More Speakers Coming Soon)

Scott J. Allen, Ph.D.
Principal, S & J Allen, LLC
Scott J. Allen, Ph.D.
Principal, S & J Allen, LLC

Scott J. Allen, Ph.D., is an award-winning educator passionate about working with people at all levels and across industries. He serves as an instructor in SMU’s Cox School of Business Executive Education and spent more than 18 years as a professor of management. His areas of expertise include leader development, the future of work, and executive communication.

Scott has published more than 60 peer-reviewed articles and book chapters. He’s the co-author of several books, including The Little Book of Leadership Development: 50 Ways to Bring Out the Leader in Every Employee; Emotionally Intelligent Leadership: A Guide for College Students; Discovering Leadership: Designing Your Success; and Captovation: Online Presentations by Design. Scott hosts Phronesis: Practical Wisdom for Leaders, ranked among the world's top 2.5% of podcasts. Along with the podcast, he publishes a weekly newsletter called The Leader's Edge.

Scott frequently serves as a keynote speaker. In addition, he consults, facilitates workshops, and leads retreats across industries. Recent engagements include Lubrizol, Key Bank, Progressive, Nestle, EY, Siegfried Group, Dallas Area Rapid Transit, Federal Reserve Bank of Cleveland, Sherwin Williams, Whiting-Turner, Toyota Motor North America, Lexus, Gee Automotive, Crestron, NASA-Glenn, Elbit America, Oatey, Dominion/Enbridge, Endeavor Energy Resources, TransAlta, FedEx Custom Critical, Thompson Hine LLP, Nordson, and Cleveland Clinic.

Scott served on the board of the International Leadership Association, Association of Leadership Educators, and Management and Organizational Behavior Teaching Society. He was named an ILA Fellow by the International Leadership Association in 2021.

Allan Koltin
CEO, Koltin Consulting
Allan Koltin
CEO, Koltin Consulting

Koltin Consulting Group, Inc. is a Chicago-based consulting firm that specializes in working with professional and financial services firms in the areas of practice growth, practice management, human capital, and mergers and acquisitions.

Highly sought for his ability to engage and inspire audiences, Allan enjoys delivering keynote addresses at conferences throughout the professional services industry. His passion is facilitating strategic planning retreats for firm leadership and partners. His specialties include strategy, governance, profitability, compensation, growth, human capital, succession, and mergers and acquisitions.

For the last twenty-four years, Allan has been named by Accounting Today as one of the Top 100 Most Influential People in the accounting profession. In 2023, he was listed as the “Second Most Influential” in the profession. For the past twenty-three years, Allan was voted as one of the Most Recommended Consultants in the “Annual Survey of Firms” conducted by INSIDE Public Accounting. For the past decade, Allan has been named by CPA Practice Advisor as one of the Top 25 Thought Leaders in the profession and, in 2016, they also inducted Allan into the Accounting Hall of Fame. Allan was one of the first to be inducted into the Accounting Marketing Hall of Fame by the Association for Accounting Marketing (AAM). He has also been a recipient of the National Association of Certified Valuation Analyst’s Instructor of the Year Award and winner of the Journal of Accountancy Literacy Award. Previously, he was recognized by the Illinois CPA Society with the Distinguished Service Award for outstanding service and commitment to the profession.

A nationally recognized speaker and industry analyst, he has appeared on CNN, WGN and FOX TV and has been quoted frequently in the Wall Street Journal, New York Times, Financial Times, Washington Post, Chicago Tribune, Los Angeles Times, USA Today and New York Post, as well as Bloomberg News, BBC World Service, Business Week, Forbes and Reuters. He has also spoken nationally and internationally at hundreds of conferences, including those held by the AICPA, international CPA associations and state CPA societies.

Previously, Allan was the CEO of PDI Global, which was the largest provider of marketing products and services for CPA firms. Allan sold PDI Global to H&R Block in 1998, buying it back in 2008, and then selling it to Thomson Reuters in 2011. Prior to that, Allan was a partner in the Chicago-based CPA firm of FERS, where he served as leader of the Investment Banking and Law Firm Services Groups. At age 27, Allan had the distinction of being named the youngest partner in the history of the firm and was also a member of the Fim’s Executive Committee. FERS was acquired by H&R Block in 1998.

He is a founding member of The Advisory Board, a think tank for the accounting profession. For 20 years, The Advisory Board hosted the Winning Is Everything Conference. Allan has served on various advisory boards, including SS&G, Outsource Partners International (OPI), the Association for Accounting Marketing (AAM), The National Association of Certified Valuation Analysts (NACVA), and H&R Block (HRB Business Services).

Koltin is the author-editor of three books for professional services firms: CPA Firm Merger Strategies That Work, CPAs That Sell and the AICPA’s Marketing a Consulting Niche. He serves or has served on the editorial advisory boards of CPA Practice Advisor, the Journal of Accountancy, Accounting Today, Inside Public Accounting and Law Firm Management.

Allan attended both the University of Wisconsin – Madison and – Milwaukee and received degrees in accounting and marketing. He lives in Chicago with his wife, Sharon, his three children, Jack, Brian and Julia, and his two dogs, Bucky and Cody. His hobbies include travel, chess and all sports.

Gary Shamis
CEO, Winding River Consulting
Gary Shamis
CEO, Winding River Consulting

Gary Shamis is a highly experienced and accomplished business advisor, entrepreneur, and Certified Public Accountant with over 40 years of experience in the accounting and consulting industries. As the Managing Director of Winding River Consulting, Gary provides strategic guidance and support to accounting firms, helping them navigate the complex challenges of the modern business landscape.

Throughout his career, Gary has worked with hundreds of accounting firms across the United States, ranging from small local practices to large international organizations. He has a deep understanding of the challenges facing the industry, and has helped countless firms overcome those challenges and achieve long-term success.

Gary is a recognized thought leader in the industry and a frequent speaker at industry events. He has authored numerous articles and publications on topics related to accounting firm management, leadership, and growth. He is passionate about helping accounting firms achieve their full potential and has dedicated his career to this mission.

Prior to founding Winding River Consulting, Gary was a co-founder of SS&G, a top 50 accounting and consulting firm, where he served as Managing Partner for over 30 years. Under his leadership, the firm grew from a small local practice to a regional powerhouse with multiple offices and a diverse portfolio of clients.

Gary is a licensed Certified Public Accountant and a member of the American Institute of Certified Public Accountants and the Ohio Society of Certified Public Accountants. He holds a Bachelor's degree in Accounting from the University of Akron.

With his extensive knowledge, experience, and passion for the industry, Gary has earned a reputation as a trusted advisor and mentor to accounting firm leaders across the country. He works closely with his clients to develop customized strategies that drive growth and profitability, and he is committed to helping accounting firms thrive in the face of the challenges and opportunities of the modern business world.

David Toth
CGO, Winding River Consulting
David Toth
CGO, Winding River Consulting

David Toth built his marketing expertise around a strong digital comprehension. Understanding the importance of data, he reasoned, should guide each step of the process, using informed decision making to adapt when and where necessary. Armed with the evidence, David challenges the status quo to drive results.

He is a strategic-thinker and believes the path to successful outcomes includes integrating technology with tried-and-true practices. As David sees it, when it comes to digital transformation there will always be new dots to connect. The challenge is having the discipline to make the connections that close the gap between marketing dollars and sales revenue.

David has served as an outsourced CMO, agency executive, and change agent for organizations in sectors from fast-growing start-ups to well established Fortune 500 companies. He has a knack for building meaningful relationships. David has found that while each business and industry is unique, the foundation to success is always the same — know your audience.

Matt Terlop
MPB Trainer
Matt Terlop
MPB Trainer

As a former law enforcement officer and border patrol agent, Matt Terlop knows the importance of discipline and the value of a healthy, active lifestyle. As a coach to many in the C-Suite, Matt helps executives attain physical fitness, mental agility, and emotional balance, combating daily stress to achieve peak performance in their personal and professional lives.

Through his “executive athlete” structured programs, clients gain increased energy, clarity of mind, sharpened focus, and an improved sense of well being.

As a local, state, national, and international martial arts champion, Matt is well versed in understanding an individual’s motivation and philosophy behind competition. He works with clients one-on-one to optimize their wellness, creating custom tools to manage stress and maintain a superior performance standard. His methods of training are modeled off those used in the armed forces and in law enforcement agencies worldwide ensuring results.

  • BA, Communications, John Carroll University
  • Former Member, U.S. Martial Arts Team
  • United States Federal Law Enforcement Academy (FLETC)
  • Certified, International Sports Science Association (ISSA)

What is the Investment? $1,370 Per Ticket

Registration Coming Soon

venue

Venue Loews Chicago O'Hare Hotel

November 13-14, 2025